During this unit we were learning about media and advertising. We learned about using different ways and methods to make advertising more efficiency and more effective. Yesterday our group,Eva, Erik, Victor and I, did a presentation on media campaigns, introducing environmental issue on marine pollution.

How was this unit CONNECTED to what you already knew?

We see advertising and media everywhere in our life, on the streets, in social network, on internet, on TV, in books, everywhere. It’s one of the things we see every day in our daily life, since we are living in a modern society. These already made a connection between this unit and our life. When we look at those commercial and advertising, we can see there are things in command. Like the types of text and color, and the use of language. There are many connections between those commercial even though they are promoting different product, the ways they advertise it are still alike. In order to make our media campaigns more effective, all of the products we produce are connected in some way, either by the logo or our slogan or the color and the front. Those connections can let people recognize us as an organization which can make our campaign have more influence to people.

What EXTENDED your knowledge?

By doing this unit and the project on media campaigns I learned many dangers happening in our world right now by researching and by watching the film “Inconvenience truth”. “Inconvenience truth” talked about global warming which is something that I don’t really know much about before, and by watching this film it give me a more detail view on global warming and how it can be a big issue. For our media campaign we are doing marine pollution. From researching I learned a lot of facts, causes and effect of marine pollution.  I also learned how badly marine pollution is right now and how people don’t take it as a big deal. Also before I learned this unit, I didn’t know that how advertising can be such a big process like media campaign, I thought commercials are just by itself didn’t know that they are connected.

What CHALLENGED you?

Actually for this unit I don’t think there is a very big challenge for me. But for our group, one of the biggest challenge we faced was we are doing marine pollution and there is no sea in Chengdu, this means that we need to take everything from the internet like pictures and clips to do our products for example videos, posters, brochures…  Another challenge is how to make our media campaign unique from others. Every media campaign will have posters and bookmarks, what special product can we make that’s different from everyone else? This is when I come up with the idea of making our own T-shirt for our organization and I think its pretty success.